the people behind the oil
the people behind the oil
Kaveh Nourmofidi
CO-FOUNDER
Hello, and welcome! I’m Kaveh, one of the founders of aficio22. My love for olive oil started in my childhood kitchen, where it was a staple in my mom’s cooking. From a young age, my brothers and I learned to appreciate not just its rich flavor, but also its versatility — from simple family meals to more complex dishes.
As we explored the olive oil industry, we were struck by how much of what’s sold on store shelves is low-quality or mislabeled. That inspired us to create aficio22: olive oil you can trust, made fresh from California-grown olives, rigorously tested, and crafted to deliver authentic flavor and quality in every bottle.
Sadra Salehian
CO-FOUNDER
Hi, I’m Sadra, and I’m thrilled to be Kaveh’s partner in founding Aficio22. My passion for olive oil started with my childhood and my mother’s cooking. I was a picky eater, but a few dishes — like her chicken and potato salads and Shirazi salad — always won me over. As I moved to the United States, I missed her cooking and started learning to recreate those flavors myself. That’s when I truly began to appreciate the role of premium olive oil in bringing dishes to life.
As Kaveh and I explored the olive oil market, we were surprised by how much of what’s sold on store shelves is low-quality or mislabeled. We knew we could do better. Together, we set out to create Aficio22 — a truly premium, California-grown extra virgin olive oil you can trust.
Even more meaningful, a portion of every sale goes toward supporting youth in our community, helping them gain the skills and resources they need to pursue their dreams. For us, that mission adds even more flavor and purpose to every bottle.
Thanks for meeting us.
Let us ‘pour together’ from our table to yours!